Chick-fil-A × Ryan Shehan Racing
Serve well.
Race hard.
A purpose-driven motorsports partnership centered on service, community impact, and meaningful connection through RSR’s platform: authentic storytelling, the Wingman Fan Hub, and measurable youth impact through the Shehan Strong 501(c)(3).
Why it fits
Racing runs on families, crews, and miles between home, school, and the paddock on the same roads where communities already gather. Discipline, preparation, and respect for the people beside you are how weekends are won, not buzzwords.
Shared ethos
Lead with purpose, invest in people, and let integrity show up naturally. Activations families are proud to share: gratitude in victory, composure in defeat, and “second mile” storytelling that highlights early mornings, service, and giving back.
Shehan Strong (nonprofit spine)
The clearest bridge between Chick-fil-A’s community DNA and RSR: real school visits, mentorship, and outcomes, not a helmet sticker.
- Impact: classrooms, resilience, living proof that hard seasons can lead somewhere good.
- Co-brand Moments: volunteer hospitality, family zones, content that thanks local operators and educators.
- Proof: reach, attendance, and narrative lift across Wingman, social, and local PR, told in a donor-grade, authentic voice.
Community & Wingman Hub
Owned digital home for schedules, perks, and stories fans want. Dedicated Shehan Strong spotlight so nonprofit milestones stay visible all season. Markets tie race travel and hometowns so restaurants, schools, and tracks sit on one story arc.
Content snapshot
Pit & Plate: craft, standards, people behind the work. Hometown Route: who poured into the journey. Stronger Saturday: Shehan Strong plus race-week prep. Passport check-ins, crew-meal gratitude, challenges that reward consistency and kindness.
Rollout (at a glance)
