Butt Napkins + Bite Point Media
SPEED
THROUGH
CLEAN
Plant-based, certified flushable, made in the USA. Premium wipes for the pace you live and race at.
A driver’s best friend in the bag.
Trusted in the paddock, at home, and everywhere in-between.
Campaign overview
The journey
From last-minute travel to long race weekends, the same need shows up: stay clean, stay fast, stay confident.
Active + outdoor fit
Butt Napkins are built for people who do not have time to compromise: drivers, crews, families on the move, and anyone who treats the transporter, hotel, and last-minute fuel stop as part of the day. That is the same rhythm as how race weekends actually run.
Brand + performance
Cloud-soft, water-infused, individually wrapped. Certified flushable and septic-safe, so the story is not just comfort. It is responsibility you can show on camera, in the paddock, and in retail aisles next to the brands drivers and teams already trust.
The line
The product story
B-NAPS, B.O.dorant Swipes, and outdoor kits, one premium family.
Butt Napkins
Discreet, packable wipe-downs when the schedule does not wait. The line spans the brand’s Running, Camping, Hunting, and Industrial use cases, each with purpose-built copy and packaging, matched to how RSR shows up: prepared, unapologetic, and detail-driven.
On the go, pocket- and pack-friendly for travel days and event weekends.
At home or hotel, certified flushable so the message stays: premium without plumbing drama.
B.O. Swipes + kits
B.O. Swipes: Post-sweat body refresh, fragrance-free, alcohol-free, pH balanced, sized for after a stint, post-session debrief, and the between-shower stretch when you are still in race mode.
Kits: Code Brown Bag, Blood/Mud/Crud, Patch Up Pack: practical, memorable names that land in the same “we have the answer” headspace as pit lane prep.
Trust + participation
Retail &
community
Already on shelves where performance buyers shop; the story scales with the Wingman Fan Hub.
Proven at retail
Carried by Dick’s Sporting Goods, The Feed, Sierra, and CAL Ranch, across sport, trail, and ranch, exactly where athletes already buy gear.
Owned platform
Hub moments route fans and partners through Bite Point’s ecosystem: proof of performance, journey mapping, and repeat touchpoints, not a one-off logo slap.
Parity with the pitch
Free shipping over $50 on e-commerce, made-in-USA narrative, and “voted best gear for your rear” energy.
Formats
Content & kits
Short & long-form beats that make hygiene gear feel as intentional as the stopwatch.
Content pillars
Travel prep, unexpected stops, and honest driver and crew routines. B.O. Swipes and Butt Napkins give natural hooks: before the race, on the road to the next event, and in the hotel where a little comfort goes a long way.
Kit as character
Outdoor and emergency-adjacent kits (Code Brown Bag, There Will Be Blood, Mud, & Crud, Patch Up Pack) are made for shareable, giftable storytelling, aligned with a paddock that already merchandises preparedness.
Strategic impact
The rollout
Introduce the partnership line: USA-made, flushable, outdoor-native, alongside Ryan’s authentic travel and event cadence.
Expand use-case proof with drivers, families, and crews; sample moments that mirror retail proof (sport, outdoor, long race weekends).
Lift participation through the hub: UGC, routes, and contests where fans show times they’ve needed to “speed through clean”.
Compound across series and seasons as Ryan advances up the ladder; co-retail and digital always-on retargeting to buttnapkins.com.
Impact & fit
Reach &
vision
Premium care meets a racing audience that already optimizes every detail of prep and travel.
Why it works
Racing professionals and fans live out of suitcases, hotels, and motorhomes. Butt Napkins’ product truth (discreet, packable, premium) maps to that reality without a stretch. Storytelling can be bold and useful at the same time.
Compounding visibility
As Ryan’s program advances across series, partners get repeated authentic touchpoints, retail-relevant social proof, and a brand that is already distributed where performance and outdoor buyers shop, and many of them are the same people who fill the grandstands on Sunday.
Works with you, and your schedule.
Campaign execution
Solutions
Social proof, digital ecosystem, and on-site credibility: the same frame as RSR’s other partner programs.
Social & content
Ryan’s channels plus Bite Point: always-on proof, product in context, and a clean funnel to retail and the hub.
Hub + data
Owned fan journeys, not rented algorithms: routes, returns, and reasons to come back to the story between race weekends.
Trackside + travel
Authentic before the event, throughout the weekend, and in the post-race decompression.
Appendix
Bite Point
THE MOMENT THAT MOVES YOU
Appendix
Shehan Strong
PUSH YOUR LIMITS.
Next steps
Start your
activation
Contact
Chris Yates
e11even Sports + Entertainment
chris@e11evense.com
+1 646-573-8878
Campaign window: Q2 to Q4 2026
Key activations: LES rounds + Wingman hub launch
Ready to Speed Through Clean?
Let’s build a partnership that shows up in the paddock, in travel content, and on retail shelves where performance buyers already shop. Real product, real race weekends, and compounding visibility with RSR and Bite Point.